JUST EXPOSED CONCRETE

Project Overview:

Just Exposed Concrete, a trusted name in exposed aggregate concrete services across Victoria, required a modernized online presence to better represent their brand and service excellence. Due to the outdated design of their previous website, which was built in 2020, WEBS R US undertook a complete website redesign and redevelopment project. The goal was to create a visually appealing, user-friendly, and SEO-optimized platform to enhance their digital footprint and attract a broader audience.

Strategy:

1. Client-Centric Approach: Focused on understanding the business’s values and target audience to design a website that highlights Just Exposed Concrete’s expertise in exposed aggregate, stencil/slate impression, color/plain concrete, and retaining walls.
2. Enhanced Usability: Implemented a clean, intuitive layout with seamless navigation, enabling potential customers to easily explore services, view past projects, and request quotes.
3. Content Optimization: Crafted engaging and SEO-friendly content for service pages and blog posts to improve visibility and build credibility within the industry.
4. Visual Appeal: Prioritized an aesthetic that reflects professionalism and showcases the high-quality workmanship of Just Exposed Concrete.
5. Security and Performance: Built a robust and secure platform optimized for speed and performance, addressing past vulnerabilities and ensuring a smooth user experience.

Design:

The website was developed using a premium WordPress theme from ThemeForest, customized to align with Just Exposed Concrete’s branding and objectives. Key design elements include:

• Responsive Design: Fully optimized for mobile, tablet, and desktop devices to ensure accessibility for all users.
• Visual Storytelling: A dedicated gallery to highlight completed projects, reinforcing trust and inspiring potential clients.
• Call-to-Action Focus: Strategically placed call-to-action buttons like “Request a Quote” to drive user engagement and lead generation.
• Dynamic Blog Section: Features three well-researched blog posts, including “5 Benefits of Exposed Aggregate Concrete,” “How to Choose the Right Driveway Material,” and “5 Ways a Modern Driveway Can Transform Your Home.”
• Advanced Features: An interactive “Request a Quote” form with customized fields to streamline inquiries and improve lead capture.

Additional Features:

• Hosting and Security: Hosted on a secure platform, optimized for performance and reliability.
• Training and Documentation: Provided user training and a guide to enable the client to manage and update the site independently.
• Ongoing Support: Offered an optional maintenance package to keep the website secure, functional, and updated.

Conclusion:

This redesign underscores WEBS R US’s commitment to delivering tailored digital solutions that drive client success. By revitalizing Just Exposed Concrete’s website, we’ve created a platform that not only highlights their exceptional craftsmanship but also enhances customer engagement and positions them for growth in an increasingly competitive market.