Ceylon Flavours

Project Overview:

Ceylon Flavours, an authentic Sri Lankan grocery and restaurant platform, partnered with WEBS R US PTY LTD to create a robust, custom-tailored e-commerce solution. Our team delivered a highly functional digital storefront designed to handle the logistical complexities of selling both hot takeaway food and nationwide groceries. The result? A high-performance website featuring a custom-built WordPress plugin that seamlessly manages complex cart validations, distance calculations, and conditional shipping rules, providing a frictionless shopping experience for customers.

Strategy:

Our strategy focused on overcoming the unique logistical challenges of a hybrid business model, ensuring aesthetics, functionality, and precise delivery management:

• Custom Logic & Validation: Developed a bespoke WordPress plugin to handle complex, client-specific cart validations, ensuring hot food, catering, and grocery items are processed according to distinct business rules.
• Location-Based Routing: Integrated the Google Maps API to calculate real-time distances between the customer’s location and the physical store, strictly limiting hot food and catering delivery to a 20km radius.
• Dynamic Shipping Rules: Engineered a dual-shipping system that allows grocery items to be shipped via Australia Post outside the 20km zone, while actively blocking hot food items from being added to out-of-bounds orders.
• Optimized Order Thresholds: Implemented an automated $60 minimum cart value requirement for local delivery, preventing checkout until the criteria are met to protect the client’s profit margins.

Design & Features:

• Custom E-commerce Plugin: A fully tailored solution that seamlessly separates and validates takeaway items versus standard grocery products at checkout.
• Google Maps API Integration: Pinpoint accuracy for distance calculation, ensuring delivery rules are strictly enforced without manual oversight.
• Extensive Product Catalog: A clean, organized layout allowing users to effortlessly navigate between ‘Cooking Essentials’, ‘Snacks & Sweets’, ‘Hot Food’, and ‘Catering’.
• Responsive & Mobile-Friendly Design: Ensured the website works flawlessly on mobile, tablet, and desktop devices, making on-the-go ordering simple and intuitive.

Conclusion:

Ceylon Flavours exemplifies how WEBS R US PTY LTD tackles complex e-commerce logistics with innovative, custom-built technology. By developing a specialized plugin and integrating precise location APIs, we transformed a challenging hybrid delivery model into a smooth, automated digital platform. The website effectively bridges the gap between a local restaurant service and a nationwide grocery store, perfectly aligning with the client’s operational needs while reflecting the rich, authentic atmosphere of Ceylon Flavours.