PEGS & HANGERS

Project Overview

PEGS & HANGERS PTY LTD engaged us to develop an expansive and highly functional Shopify-based eCommerce platform, designed to cater to a wide audience. Built using a premium theme from ThemeForest, the site hosts over 2000 products across 50+ categories and integrates high-quality stock images from Adobe to enhance its visual appeal. The platform operates on a drop shipping model, utilizing integration with AliExpress and the DSers Drop shipping App. PEGS & HANGERS PTY LTD aims to be the ultimate one-stop shop for fashion brands for men, women, and kids, as well as phone and jewellery accessories. The company’s mission is to make online shopping more convenient by offering a vast selection of high-quality products at unmatched rates, ensuring that only impeccable items are featured.

Strategy

Objective: To create a dynamic and user-friendly eCommerce platform that provides a seamless online shopping experience. The site needs to showcase a vast array of products, facilitate easy navigation, and ensure a smooth purchasing process.

Target Audience: Fashion-conscious individuals, families, and tech-savvy shoppers looking for quality products at competitive prices.

Approach:

1. Market Research: Analyzed current trends in the fashion and eCommerce industries to understand customer expectations and preferences.
2. User Experience: Focused on designing an intuitive interface that allows users to easily browse and purchase products from a wide range of categories.
3. Product Management: Implemented robust product categorization and search functionalities to handle over 2000 products and 50+ categories efficiently.
4. Visual Appeal: Used high-quality stock images to create an attractive and engaging shopping environment.
5. Drop Shipping Integration: Integrated AliExpress and DSers Drop shipping App to streamline product sourcing and order fulfilment.
6. Customer Focus: Ensured that the platform prioritizes customer satisfaction by offering detailed product information, easy navigation, and a user-friendly shopping cart and checkout process.

Design

Visual Style:

• Modern and Stylish: A clean, contemporary design that reflects the latest trends in fashion and technology.
• Brand Consistency: Consistent use of brand colours, fonts, and imagery to reinforce the identity of PEGS & HANGERS PTY LTD.

Features:

• Responsive Design: Ensured the website is fully responsive and accessible on all devices, providing a seamless shopping experience on desktops, tablets, and smartphones.
• Advanced Search and Filtering: Implemented advanced search and filtering options to help users quickly find the products they are looking for among the extensive inventory.
• Product Pages: Designed detailed product pages with high-quality images, comprehensive descriptions, and customer reviews to aid in informed purchasing decisions.
• Categories: Four major categories (Fashion, Winter Fashion, Jewellery & Accessories, and Phone Accessories) are prominently displayed, with sub-categories and filters to refine searches.
• Shopping Cart and Checkout: Developed a streamlined shopping cart and checkout process to ensure a smooth and hassle-free purchase experience.
• Drop Shipping Integration: Integrated AliExpress and DSers Drop shipping App to automate product sourcing and order processing.
• Payment Gateways: Integrated PayPal and AfterPay payment gateways to provide flexible payment options for customers.
• Social Media Integration: Created and integrated social media profiles to enhance brand presence and customer engagement.
• Blog: Added a blog section for regular updates, fashion tips, and news to keep customers informed and engaged.

By focusing on these strategic and design elements, we created a comprehensive and engaging eCommerce platform for PEGS & HANGERS PTY LTD. The site effectively showcases their extensive product range, enhances the shopping experience, and supports the company’s mission to become the largest online shopping platform in Australia and beyond.