PEGS & HANGERS PTY LTD

Project Overview

Capturing the Essence of Summer Fashion
PEGS & HANGERS, an eCommerce store specializing in clothing for men, women, and kids, required a vibrant and eye-catching leaflet to promote their summer fashion collection. The objective was to create a two-sided, full-color leaflet that highlights the latest summer trends, with a special emphasis on a 30% off promotion. One side of the leaflet was dedicated exclusively to women’s fashion to attract their primary target audience.

Strategy

Driving Engagement and Sales
The strategy behind the PEGS & HANGERS summer fashion leaflet was to create a visually appealing design that not only captures attention but also encourages immediate action. Key elements included:

• Seasonal Appeal: Incorporate bright, summery colors and imagery to reflect the season and attract the target audience.
• Promotion Highlight: Emphasize the 30% off offer to entice potential customers and drive sales.
• Targeted Content: Dedicate one side of the leaflet to women’s fashion to cater to the primary audience and maximize engagement.
• Comprehensive Information: Provide all necessary details, including the website, social media links, and payment options, to facilitate easy shopping.

Design

Vibrant and Engaging Visuals
The design process focused on creating a leaflet that is both informative and visually appealing. The layout was carefully crafted to ensure a balance between aesthetics and functionality.

• Front Side:
  • Seasonal Imagery: Utilizes high-quality images of men, women, and kids enjoying summer fashion to create an immediate connection with the audience.
  • Promotional Highlight: The 30% off offer is prominently displayed in bold, vibrant text to grab attention.
  • Brand Information: Includes the PEGS & HANGERS logo, website, and social media icons for easy brand recognition and online engagement.
  • Call to Action: Features a clear “SHOP NOW” call to action, encouraging immediate response.
• Back Side:
  • Women’s Fashion Focus: Dedicated entirely to women’s summer fashion, showcasing a variety of trendy outfits to appeal to the primary audience.
  • Detailed Product Information: Provides descriptions and highlights key features of the fashion items to inform and entice potential buyers.
  • Contact and Payment Options: Lists the website, contact information, and payment options, including PayPal and Australia Post, to assure customers of the brand’s reliability and convenience.
• Color Scheme: Employs a bright and cheerful color palette that reflects the vibrancy of summer and creates a positive, inviting atmosphere.
• Typography: Uses modern, easy-to-read fonts that enhance readability and ensure the promotional message is clear and impactful.

Final Leaflet

Attracting and Engaging Customers
The final summer fashion leaflet for PEGS & HANGERS effectively combines eye-catching visuals with clear, compelling information. The strategic use of color, imagery, and text ensures the leaflet stands out and resonates with the target audience.

• Engaging and Attractive: The vibrant design captures attention and invites customers to explore the summer fashion collection.
• Informative and Persuasive: The clear promotion of the 30% off offer and detailed product information drive customer interest and encourage purchases.
• Convenient and Trustworthy: The inclusion of contact information, payment options, and a dedicated section for women’s fashion enhances customer trust and facilitates easy shopping.

At WEBS R US, we are proud to have created a summer fashion leaflet that not only meets the marketing goals of PEGS & HANGERS but also reinforces their brand identity and drives customer engagement.