VISIT 2 AUSTRALIA

Project Overview

VISIT 2 AUSTRALIA is a comprehensive travel guide and premier directory for all things related to tourism in Australia. As the first of its kind, VISIT 2 AUSTRALIA aims to offer a complete platform that caters to the diverse needs of both visitors and residents. The website, www.visit2australia.com.au, was designed using the ListingProWP WordPress premium theme from ThemeForest, with extensive customizations to reflect the country’s rich diversity, vibrant culture, and the multitude of experiences it offers. The slogan, “Not Just a Visit,” emphasizes that visiting Australia is an immersive experience encompassing various facets of life and culture.

Website Concept

The VISIT 2 AUSTRALIA website features a user-friendly and dynamic interface that allows users to explore the vast array of resources and listings available. The design and functionality encapsulate the essence of Australia as a melting pot of cultures, natural wonders, and unique adventures, reinforcing the message that visiting Australia is much more than just a trip.

Strategy

1. Understanding Client’s Vision:

• Conducted in-depth discussions with the VISIT 2 AUSTRALIA team to grasp their vision and goals for the website.
• Identified the need to portray Australia as a diverse, vibrant, and inclusive destination through a comprehensive online platform.

2. Audience Analysis:

• Analyzed the target audience, including international tourists and local residents, to ensure the website resonates with a broad spectrum of individuals.
• Focused on creating a platform that appeals to people seeking a comprehensive and enriching travel experience.

3. Brand Identity:

• Aimed to establish VISIT 2 AUSTRALIA as a leading authority in the tourism sector by creating a memorable and user-friendly website.
• Ensured the website aligns with the brand’s mission to provide a holistic and all-encompassing travel guide.

Design

1. User Interface (UI) Design:

• Created a clean, modern, and visually appealing interface that aligns with VISIT 2 AUSTRALIA’s brand identity.
• Ensured consistent use of brand colours, fonts, and imagery to maintain brand coherence.

2. User Experience (UX) Design:

• Designed an intuitive navigation system to enable easy access to information and resources.
• Included interactive elements such as maps, directories, and search functions to enhance user engagement and participation.

3. Responsive Design:

• Developed the website to be fully responsive, ensuring optimal performance and usability across various devices, including desktops, tablets, and smartphones.

4. Accessibility:

• Implemented accessibility features to ensure the website is usable by all visitors, including those with disabilities.
• Followed best practices and standards for web accessibility to create an inclusive digital experience.

5. Visual and Content Hierarchy:

• Structured content in a way that highlights the most important information first, using visual cues and hierarchy principles.
• Used engaging visuals and multimedia content to support the textual information and enhance understanding.

Features of the WordPress-Based Portal

1. Comprehensive Directory:

• Extensive listings of accommodations, attractions, restaurants, and services across Australia.
• Detailed profiles for each listing, including descriptions, images, contact information, and reviews.

2. Interactive Maps:

• Integrated Google Maps to provide users with interactive and detailed maps of various regions in Australia.
• Features location markers for listed attractions, accommodations, and services.

3. Advanced Search:

• Implemented an advanced search functionality to help users find specific listings and information quickly.
• Advanced filters to narrow down search results based on categories, locations, and user preferences.

4. Front-End Submission (FES):

• Allows businesses and service providers to submit their listings directly from the front end.
• Includes custom form fields for detailed and tailored submissions.

5. Listing Claim (Free and Paid):

• Businesses can claim their listings to manage and update their information.
• Options for both free and paid listing claims to suit different needs.

6. Pricing Plan for Memberships:

• Various membership plans available for businesses to choose from, providing different levels of exposure and features.
• Integrated PayPal payment gateway for secure transactions.

7. Multi-criteria Reviews & Ratings:

• Users can leave detailed reviews and ratings based on multiple criteria, providing a comprehensive evaluation of services.

8. User Dashboard:

• Personalized dashboards for users to manage their profiles, saved listings, reviews, and more.
• Admin dashboard for site administrators to manage content, listings, and user interactions.

9. Inbox for Internal Messaging:

• Integrated messaging system allowing users and businesses to communicate directly within the platform.

10. Ad Campaign to Promote Listings:

• Businesses can create and manage ad campaigns to promote their listings and increase visibility.

11. Appointment Booking:

• Feature for businesses to offer appointment bookings directly through their listings.
• Integrated booking system to manage appointments and availability.

12. Events Calendar, Cards & Listings:

• Calendar showcasing upcoming events, festivals, and activities across Australia.
• Event cards and listings to provide detailed information about each event.

13. Coupons Cards Listings:

• Section for businesses to offer special deals and coupons.
• Coupons listed with detailed information and terms.

14. Blog and Resources Section:

• Regularly updated blog with articles on travel tips, destination guides, and cultural insights.
• Comprehensive articles on planning trips, Australian itineraries, useful tips, customs, and quarantine.

15. Newsletter Subscription:

• Sign-up form for users to subscribe to newsletters and receive updates on the latest news and offers.
• Automated email marketing campaigns to engage subscribers.

16. Social Media Integration:

• Links to VISIT 2 AUSTRALIA’s social media profiles for broader engagement.
• Social sharing buttons to allow users to share content and listings on their own social networks.

By focusing on these strategy and design aspects, WEBS R US PTY LTD has created a distinctive and meaningful website that aligns with VISIT 2 AUSTRALIA’s mission and vision, setting the stage for its brand presence in the tourism sector.