Project Overview
Capturing Professionalism and Elegance
LIGHTART PHOTOGRAPHY, a renowned photography service, required a sophisticated and professional business card to reflect their brand identity. The goal was to create a sleek, modern design that would make a lasting impression on clients and partners. The business card needed to incorporate key elements such as a QR code, dual-sided printing with the logo and web address on one side, and the photographer’s name, contact details, and social media icons on the other.
Strategy
Blending Modern Design with Functionality
The strategy for the LIGHTART PHOTOGRAPHY business card was to combine a minimalist, elegant design with functional elements that enhance usability and connectivity. Key components included:
- Professional Aesthetics: Use a sleek, black background to convey professionalism and sophistication.
- Personal Touch: Highlight the main photographer’s name in a signature-style font to add a personal and artistic touch.
- Connectivity: Include a QR code for easy access to the website and social media links for broader engagement.
- Balanced Layout: Ensure a clean and organized layout that provides all necessary information without clutter.
Design
Elegant and Functional Visuals
The design process focused on creating a business card that is both visually striking and highly functional. The layout was meticulously crafted to achieve a balance between aesthetics and usability.
- Front Side:
- Photographer’s Name: Sanjee Liyanage’s name is prominently displayed in a signature-style font, adding a personal and artistic flair.
- Contact Information: Includes essential contact details such as email, phone number, and the LIGHTART PHOTOGRAPHY website.
- QR Code: Positioned centrally for easy scanning, linking directly to the company’s online portfolio.
- Social Media Icons: Includes icons for popular social media platforms to encourage online engagement and follow-ups.
- Background Colour: A sleek black background that conveys elegance and professionalism.
- Back Side:
- Logo and Tagline: Features the LIGHTART PHOTOGRAPHY logo and the tagline “We Capture” to reinforce the brand’s identity and core service.
- Web Address: Clearly displays the company’s web address for easy reference and direct access.
- Subtle Design Elements: Incorporates subtle, light grey design elements that complement the overall aesthetics without overwhelming the primary content.
Final Business Card
Professional and Memorable
The final business card for LIGHTART PHOTOGRAPHY effectively combines sleek, professional design with practical elements that enhance connectivity and engagement.
- Elegant and Professional: The black background and minimalist design exude sophistication and professionalism.
- Personal and Artistic: The signature-style font for the photographer’s name adds a personal touch that resonates with the artistic nature of the business.
- Functional and Connected: The inclusion of a QR code and social media icons ensures that clients and partners can easily connect with LIGHTART PHOTOGRAPHY online.
- Clear and Informative: The organized layout provides all necessary contact information in a clear and concise manner.
At WEBS R US, we are proud to have created a business card for LIGHTART PHOTOGRAPHY that not only meets their professional needs but also enhances their brand identity and client engagement.
