Project Overview
Bringing Fashion to the Forefront
PEGS & HANGERS is an innovative eCommerce store focusing on clothing items for men, women, and kids. The brand aims to provide a seamless and stylish shopping experience for its customers. The name PEGS & HANGERS, suggested by WEBS R US, subtly conveys the store’s focus on fashion and clothing. Our goal was to create a logo that visually represents this unique brand name, capturing the essence of clothing and fashion.
Strategy
From Concept to Creation
The strategy behind the PEGS & HANGERS logo was to create a visual identity that is both memorable and representative of the brand’s core values. The use of a peg and a hanger in the logo was deliberate, symbolizing the store’s connection to clothing and fashion. The logo needed to be versatile, appealing to a wide audience while maintaining a clean and modern look.
- Brand Name Significance: Emphasize the relevance of “PEGS” and “HANGERS” to clothing, ensuring the brand name itself hints at the fashion industry.
- Visual Elements: Incorporate a peg and a hanger into the logo to make the connection to clothing obvious and intuitive.
- Versatility: Ensure the logo is adaptable across various mediums, from digital to print, maintaining its clarity and impact.
Design
A Modern Take on Fashion
The design process began with understanding the brand’s target audience and the message it wanted to convey. Our team focused on creating a logo that was both stylish and straightforward, using elements that directly relate to the brand name.
- Color Palette: A sophisticated color scheme was chosen to reflect the brand’s modern and trendy appeal. Neutral tones combined with a splash of vibrant color ensure the logo stands out.
- Typography: A clean and elegant font was selected to complement the visual elements, ensuring the brand name is easily readable and memorable.
- Iconography: The peg and hanger were designed to integrate seamlessly with the text, forming a cohesive and visually appealing logo. The peg represents the practicality and everyday use of clothing items, while the hanger symbolizes the fashion and style aspect of the brand.
Final Logo
A Symbol of Fashion and Functionality
The final PEGS & HANGERS logo is a perfect blend of simplicity and sophistication. The peg and hanger elements are cleverly incorporated into the design, making it immediately clear that the brand is related to clothing. This logo not only represents the brand’s focus on fashion but also its commitment to providing high-quality products for men, women, and kids.
- Memorable and Distinctive: The unique combination of the peg and hanger creates a logo that is both memorable and distinctive, setting PEGS & HANGERS apart from other fashion eCommerce stores.
- Versatile and Adaptable: The logo is designed to be versatile, working well in various sizes and formats, ensuring consistency across all marketing materials and platforms.
At WEBS R US, we are proud to have contributed to the creation of the PEGS & HANGERS brand, from the initial concept to the final logo design. This project showcases our ability to understand and translate our client’s vision into a visual identity that truly represents their brand.
